Memes, the information equivalent of genes, are either successful or not so successful depending on how well they replicate in a network.
Is a weak meme finding the central nodes more efficient in spreading than strong memes finding the peripheral ones?
Which memes disintegrate into Chinese Whispers and which stay intact? What are the characteristics of a successful meme?
Possible applications:
Computer viruses
Viral marketing
Fashion
Reputation in social networking
Political messages
Word of mouth
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